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| Andrea Bonalumi: "This crisis is changing radically, and perhaps definitely, the way of communicating and interacting with customers and suppliers"
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| In this interview, the manager of Promos Italia, the national agency of the Chambers of Commerce of that country, tells how the crisis caused by the pandemic has caused an “extremely deep and extensive” impact in Italy, with thousands of businesses closed and unable to operate. Access to credit is not enough, he says, because companies need cash flow, and they need it immediately. But the essential thing that this crisis is showing, he explains, is that digital, in all its forms, will be a tool that companies can no longer be without. "What was once considered a tool for the few, or a 'nice to have', is bound to become a tool that few can give up. It will be essential in relationships.”
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